We are a UK registered charity (Charity No. 1170660) and company limited by guarantee (Company No. 10445272).

(C) 2018 The Family Initiative


For three years we have monitored and reported on research on father support for breastfeeding
and we have written a White Paper on what research says for practice.


The project is based on what research has shown works considerably better than the traditional approach of just engaging with mothers:

  • Inform fathers of the value of breastfeeding to their babies and their wives/partners. Inform them of how fathers influence breastfeeding.

  • Support mothers and fathers to work together as a team around breastfeeding. That means mutual support and respect for individual autonomy.

  • Promote the baby-father bond - this actually improves mother-baby bonding and breastfeeding.

Photo above: Perapat, 32, helps his wife, Wanichcha, to breastfeed their one-day-old son, nicknamed John. "The first moment I saw him, my tears welled up. I think he looks like my wife.” (Chiang Mai, Thailand). © UNICEF/UN0203786/Zehbrauskas

We have also carried out research in Uganda to explore why current approaches to engaging fathers are not sustained beyond pilot projects. A key problem is that these programmes are not designed and delivered with fathers but are designed as things done to them from above. Fathers tend to be seen as a problem to be fixed, but evidence suggests that fathers can lead change.

To this end we are applying two principles:

  • Design and build the service with fathers.

  • Reach out to fathers through fathers who already live the new social norm characterised by caring and equality with women.


In 2018 we issued a joint Fathers Day statement with WABA.

"The love of a father is a foundation for the future of a child. When mothers, fathers and family members work as a team around the care of children, it creates a haven within which these children can grow and thrive as mentioned in the adage 'it takes a village to raise a child'".